Imagine walking in a semi-desert place, where dry winds blow and the earth breaks due to the lack of water. This is where Argan plants grow. With wide and rounded crowns, dark  green and leathery leaves, gnarled trunks, these incredible trees survive the difficult conditions of the Souss plain, giving life to a precious fruit, whose oil has surprising properties.

Even today, Argan berries are harvested by the expert hands of Berber women, who extract oil in a traditional way, through a very ancient process.

Pure Argan oil is a rare and precious ingredient, a beauty ritual handed down for centuries for the care and rejuvenation of skin and hair.