The entrepreneurial venture began in 1968 when Gimmo Etro, the brand's visionary founder, launched a production of highly prestigious fabrics filled with original designs and innovative colour ways.

The famous Paisley motif made it's debut in 1981 across the very first textiles line. This symbol was seto to make history as Etro's signature print.

In 1984 the brand launched the leather goods and travel collection, complete with a Paisly jacquard fabric, which thanks to its special resin finish was to become synonumous with pure elegance.

The home accessories collection soon followed, transforming the company in to a lifestyle brand, whilst the Etro Fragrances range continued to grow, extending to 26 exclusive fragrances and a dedicated boutique.