The Merchant Of Venice represents the Art of Perfumery of Venice. It draws attention to the everlasting role of the city as an essential force in the perfumery tradition throughout the world, and it is intended to highlight the tradition that made Italy, and particularly Venice, central to the history of perfumery.

The Merchant Of Venice is a luxury line that offers a large assortment of exclusive Eau de Parfum and Eau de Toilette, along with body care and household products and accessories.