Heeley perfumes are now recognised in the highly competitive world of French haute perfumery for their quality and creativity. Within just over ten years James Heeley has created nearly fifty scents, both for his own collection and for others, of which his perfumes, Menthe Fraîche, Cardinal and Sel Marin, in addition to his collection of perfumed candles are now established as references in the world of independent French perfumery.

As an independent perfume house, Heeley continues to grow as from the begining, ‘organically’. Every product is developped ‘in house’ from the creation of the scent and the selection of raw materials, to the typography, graphic design and packaging. It is this independence and creativity that has led to a number of working collaborations: Dom Perignon, Maison Kitsuné, le Cabinet de Curiosités de Thomas Erber, contemporary French artist Loris Gréaud and Magda Danysz Gallery - Paris.